Campaign templates

A template carries structure, reviewer roles and artefact slots. It never carries Tier 2 evidence or a prior clearance.

CFO change . AcuteAll Priority-40 trusts

CFO change . Benchmark opening

Opening move for a newly appointed finance director. Names the inherited cost-improvement gap and offers a benchmark read.

  1. Named trigger in the first sentence
  2. Benchmark read with one cleared figure
  3. Operating consequence in the trust's own language
  4. A single specific ask
Slot . Cleared case studySlot . Benchmark packReused 7 times
Board decision . AcuteThis trust type only

Board decision . Chair and Chief Executive pairing

Paired approach for a board decision on first outsourcing. Chair on the argument. Chief Executive on the operating consequence.

  1. Board decision named and sourced
  2. Cleared outcome study
  3. Contact pairing and sequencing note
Slot . Cleared case studySlot . Contact strategyReused 5 times
Board decision . AcuteMarketing library

Board decision . Agenda-item response

Drafts into a published board agenda item using the trust's own language and the missing evidence.

  1. Agenda item quoted
  2. Evidence the paper is missing
  3. One named next step
Slot . How-to guideSlot . Board memoReused 3 times
Competitor move . AcuteRetired

Competitor move . Displacement read

Response pattern when a competitor is shortlisted on an adjacent lot. Retired pending a governance rewrite.

  1. Named competitor move
  2. Comparative evidence
  3. Ask
Slot . Benchmark packReused 2 times